Category Archives: CGD 218

CGD 218 Week 1 Assignment Why is Visual Literacy Important Recent

CGD 218 Week 1 Assignment Why is Visual Literacy Important Recent

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CGD 218 Week 1 Assignment Why is Visual Literacy Important Recent

This Tutorial contains 2 Papers

Why is Visual Literacy Important

Watch Brian Kennedy’s TedTalk: Brian Kennedy: Visual Literacy and Why We Need It (http://www.youtube.com/watch?v=OefLEpds5Is), and address the following questions:

Compare and contrast Kennedy’s definition of visual literacy with the textbook’s definition. Explain how visual literacy can be considered a universal language. Examine how visual literacy can impact communication and global understanding.

Your paper should be 1-2 pages in length, excluding title and reference page, and formatted to APA style.

CGD 218 Week 1 DQ 1 Using Visuals to Communicate Recent

CGD 218 Week 1 DQ 1 Using Visuals to Communicate Recent

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CGD 218 Week 1 DQ 1 Using Visuals to Communicate Recent

Using Visuals to Communicate

Regardless of where you work or what your career is, learning how to communicate effectively and professionally is important if you want to succeed. Further, learning how to successfully utilize visual media in your communication can dramatically enhance the effectiveness of your message.

CGD 218 Week 1 Journal The Evolution of Media Recent

CGD 218 Week 1 Journal The Evolution of Media Recent

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CGD 218 Week 1 Journal The Evolution of Media Recent

This Tutorial contains 2 Answers for this Journal

The Evolution of Media

Over the past several decades, communication media have evolved significantly. In addition to communicating messages through books, newspapers, and magazines, we now have the ability to communicate through blogs, websites, and social media like Facebook, Twitter, and YouTube. Now, more than ever, the average person is capable of creating and distributing professional-looking visual communication. This supports what your textbook identifies as perhaps the most significant change; these “new technologies are forcing journalists, advertisers, PR professionals, and entertainment executives to relinquish their role as ‘gatekeepers’ of information (P.21-22).

Taking a look at one of the professions listed in this quote, or even your own profession, reflect on how the role of “gatekeeper” is being redefined, given these new technologies. What are the benefits and challenges associated with this change, both from a business perspective and a social perspective? Are there any ethical concerns associated with this shift?

This journal entry should allow you to thoroughly reflect upon what you have learned thus far in class, and provides you an opportunity to relate this learning to your professional and/or personal experiences. Your journal entry may be written in a more informal style, with a focus on clearly conveying your ideas. APA formatting elements are not required for your journal entry, but you are expected to adhere to conventional rules of grammar, sentence structure, spelling, and punctuation.

CGD 218 Week 2 Assignment Final Project Step Two Recent

CGD 218 Week 2 Assignment Final Project – Step Two Recent

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CGD 218 Week 2 Assignment Final Project – Step Two Recent

This Tutorial contains 2 Papers

Final Project- Step Two

Last week, you discussed a possible message to communicate in your final project. For this assignment, you will develop an outline that clarifies your message and expands upon it, filling in any gaps that either your classmates identified in the discussion forum, or you identified over the past week.

 

Your outline should include the following elements:

A description of your message, and the desired results A description of the intended audience for your message A description of the typography you plan to use in your message (e.g., this might include the font or typeface you plan to use, the tone you want the type to achieve, etc.) An explanation of how you plan to utilize visuals to support your message The platform/medium you plan to use to communicate your message (e.g., Word document, PowerPoint presentation, Web application, etc.) An explanation for why you selected the platform/medium you did

CGD 218 Week 2 DQ 1 Typography in Business Recent

CGD 218 Week 2 DQ 1 Typography in Business Recent

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CGD 218 Week 2 DQ 1 Typography in Business Recent

Typography in Business

Oftentimes, we can’t avoid using words to communicate messages. And sometimes, we’re even limited with the visuals we can include. So, how can we make our messages as clear and aesthetically pleasing as possible? Incorporating typography can assist us in this… especially in the business setting. Take a look at the following documents and examine how strategic use of typography and white space has affected the second document.

CGD 218 Week 2 DQ 2 Bauhaus Manifesto Recent

CGD 218 Week 2 DQ 2 Bauhaus Manifesto Recent

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CGD 218 Week 2 DQ 2 Bauhaus Manifesto Recent

Bauhaus Manifesto

Your textbook describes design in light of the Bauhaus manifesto.

According to the Bauhaus Design History (http://designhistory.org/Bauhaus3.html), what was so new about the Bauhaus modern art school “was its attempt to integrate the artist and the craftsman, to bridge the gap between art and industry.” It goes on to explain that “mass production was the god, and the machine aesthetic demanded reduction to essentials, an excision of the sentimental choices and visual distractions that cluttered human lives.”

Keeping this in mind, explain the concept of design in your own words. Compare and contrast it with art, and explain how “cluttering” a design with unnecessary elements can have a potentially negative impact on the message it bears. Finally, depending on the first letter of your last name, use the Web to find at least one visual communication piece (e.g., a website, an advertisement, a logo, etc.) that either exemplifies Bauhaus’ concept of design or does not. Then, describe why.

Last Name:

A-L: Find a visual communication piece that exemplifies Bauhaus’ concept of design

M-Z: Find a visual communication piece that does not exemplify Bauhaus’ concept of design

CGD 218 Week 3 Assignment Using Photographs from the Web Recent

CGD 218 Week 3 Assignment Using Photographs from the Web (2 Papers) Recent

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CGD 218 Week 3 Assignment Using Photographs from the Web Recent

This Tutorial contains 2 Papers

Using Photographs from the Web

Today more than ever, photographs and other visual media are at our fingertips. Whether it’s through Google Images or Flickr, we have endless visual media available for us to use. Or, do we?

Watch the video Copyright Basics (http://youtu.be/Uiq42O6rhW4). Then, in a 2- to 3-page paper, examine the benefits and challenges associated with having so many visuals available to us today. Describe the possible ethical and legal implications of using these photos, and explain how these issues can be avoided.

CGD 218 Week 3 DQ 1 Photography and Composition Recent

CGD 218 Week 3 DQ 1 Photography and Composition Recent

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CGD 218 Week 3 DQ 1 Photography and Composition Recent

When considering magazines like National Geographic, or social media like Pinterest, it becomes evident that photography plays an instrumental role in visual communication. However, creating an impactful photograph is not always easy.

Your textbook explains the importance of design and composition in successful photography. For this discussion, locate a photograph (either on the Web or in print) that strategically uses at least three elements of design (e.g., balance, color, asymmetry, etc.). Then, paste a link to the photograph (or, if it is in print, upload a scanned copy to the discussion forum or the web), and explain which elements are utilized, and how they affect the overall impact and message of the photograph.

Possible Resources

13 Photographs That Changed the World (http://www.neatorama.com/2007/01/02/13-photographs-that-changed-the-world/) Breaking News, Analysis, Politics, Blogs, News Photos, Video, Tech Reviews – TIME.com (http://www.time.com/time/photogallery/0,29307,1631993,00.html) National Geographic Photo of the Day (http://photography.nationalgeographic.com/photography/photo-of-the-day/?source=NavPhoPOD) * Example:

Link to Photo: http://photography.nationalgeographic.com/photography/photo-of-the-day/svartifoss-waterfall-iceland/

I chose photograph of Svartifoss, Iceland, taken by GiacomoCiangottini, and displayed on the Photo of the Day section of the National Geographic website.

This photograph utilizes asymmetry (particularly, the rule of thirds) with the waterfall on the left. This asymmetry is balanced by the dark section of rock in the upper right corner of the image. The photograph also utilizes line, in that the waterfall, the lines in the cliff, and the slope of the area around the lake all work together to guide the eye from the upper left, directly down the photograph, and toward the bottom right. Finally, its use of color conveys an overall impression of a natural, albeit, majestic scene.

CGD 218 Week 3 DQ 2 Motion Pictures Recent

CGD 218 Week 3 DQ 2 Motion Pictures Recent

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CGD 218 Week 3 DQ 2 Motion Pictures Recent

Like photographs, motion pictures are a significant medium for visual communication.

Watch at least three of the documentary trailers, below:

Documentary Trailers

Food, Inc. (Trailer) (http://www.imdb.com/title/tt1286537/) Inside Job (Trailer) (http://www.imdb.com/title/tt1645089/) Marley (Trailer) (http://www.imdb.com/title/tt1183919/) Planet Earth (Trailer) (http://www.imdb.com/title/tt1645089/) Waste Land (Trailer) (http://www.imdb.com/title/tt1268204/) Based on the trailer, what do you think the intended message of the documentary is? What are motion pictures able to do that photos and still images cannot, and how does that impact the message being communicated? Can you think of any ethical concerns or controversial issues related to the use of motion pictures as a communication medium? Explain.

CGD 218 Week 3 Journal Visual Communication Today Recent

CGD 218 Week 3 Journal Visual Communication Today Recent

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CGD 218 Week 3 Journal Visual Communication Today Recent

Visual Communication Today

Visual communication is just about everywhere we look. Reflect on the visuals you’ve seen in your daily life over the past couple weeks, and the messages they’ve communicated (e.g., TV commercials, billboards, magazine ads, web ads, websites, product packaging, photographs, etc.). Do any stand out in your mind? If so, why do you think they were so effective in getting your attention? Are there any trends you are noticing specifically in today’s media?

This journal entry should allow you to thoroughly reflect upon what you have learned thus far in class, and provides you an opportunity to relate this learning to your professional and/or personal experiences. Your journal entry may be written in a more informal style, with a focus on clearly conveying your ideas. APA formatting elements are not required for your journal entry, but you are expected to adhere to conventional rules of grammar, sentence structure, spelling, and punctuation.