Category Archives: MKT 310 (NEW)

MKT 310 Assignment 1 Retail Relationships, Consumers, and Innovation Recent

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MKT 310 Assignment 1 Retail Relationships, Consumers, and Innovation Recent

MKT 310 Assignment 1 Retail Relationships, Consumers, and Innovation

MKT 310 Week 1 Discussion Retail Growth Recent

MKT 310 Week 1 Discussion Retail Growth Recent

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MKT 310 Week 1 Discussion Retail Growth Recent

“Retail Growth”

Please respond to the following:

Watch the video Howard Shultz, Starbucks CEO Talks Businessand determine which of Howard Schultz’s future plans will positively impact Starbucks’ retail growth.

From the case study, speculate on the main reasons why Starbucks is succeeding despite its numerous competitors. Support your position with examples of such success.

MKT 310 Assignment 2 Developing, Managing, and Operating a Retail Business Recent

MKT 310 Assignment 2 Developing, Managing, and Operating a Retail Business Recent

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MKT 310 Assignment 2 Developing, Managing, and Operating a Retail Business Recent

MKT 310 Assignment 2 Developing, Managing, and Operating a Retail Business

MKT 310 Week 2 Discussion Ownership versus Non-Ownership Recent

MKT 310 Week 2 Discussion Ownership versus Non-Ownership Recent

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MKT 310 Week 2 Discussion Ownership versus Non-Ownership Recent

“Ownership versus Non-Ownership”Please respond to the following:

•Retail firms may be independently owned, chain-owned, franchisee-operated, leaseddepartments, owned by manufacturers or wholesalers, or consumer-owned. Watch the video A Krispy Kreme Dream Machineand take note of the type of ownership.

•Select a retail firm with which you are familiar and describe the type of ownership of that firm. Support your selection with two examples that best illustrate the manner in which the chosen firm embodies the particular type of ownership

UOP MKT 310 Week 3 Discussion Retail Marketing Strategy Recent

UOP MKT 310 Week 3 Discussion Retail Marketing Strategy Recent

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MKT 310 Week 3 Discussion Retail Marketing Strategy Recent

“Retail Marketing Strategy”Please respond to the following:

Go to the Build-A-Bearwebsite and examine its store-based strategy mix. Reread the information regarding the company in Chapter 1 of the textbook. Watch the video Infusion Worked with Build-A-Bear Workshop® for Their Newly Imagined Store.

Examine the wheel of retailing and how it applies to the Build-A-Bear experience. Determine the manner in which you would apply it to the Build-A-Bear retail store to address the company’s marketing strategy.

Address the other areas of the retail marketing mix that could be used to increase customer satisfaction and generate higher sales

MKT 310 Week 4 Discussion Target Market Recent

MKT 310 Week 4 Discussion Target Market Recent

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MKT 310 Week 4 Discussion Target Market Recent

“Target Market” Please respond to the following:

•Go to the Vanswebsite and take note of how Vans uses visuals and words. Who do you believe comprises the company’s target market for skateboards?

oDevelop a consumer profile for Vans’ target customer using demographic, lifestyle, and personality characteristics.

Provide your opinion as to whether Vans is sufficiently addressing overall consumer behaviors of the users of skateboard products in order to attract that target market to this particular product. Support your response with examples.

MKT 310 Week 5 Discussion Store Size and Location Recent

MKT 310 Week 5 Discussion Store Size and Location Recent

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MKT 310 Week 5 Discussion Store Size and Location Recent

MKT 310 Week 5 Discussion Store Size and Location Recent

“Store Size and Location” Please respond to the following:

•Read Adapting Store Size to the Type of Location in Chapter 10 of the textbook.

Why would a large-store, big-box retailer like Best Buy pursue a small-store strategy?

Would the population characteristics of a small store’s trading area differ from that of a larger store? Why or why not? Discuss the concept of trading-area overlap from the perspective of small- versus large-store formats

MKT 310 Week 6 Discussion Organizational Environment and Culture Recent

MKT 310 Week 6 Discussion Organizational Environment and Culture Recent

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MKT 310 Week 6 Discussion Organizational Environment and Culture Recent

“Organizational Environment and Culture”Please respond to the following:

•Watch the following videos: oThe Decline of Kmart…What Happened?

Wal-Mart History – Part 1

Wal-Mart History – Part 2

Examine two ways in which a retail organizational environment may affect employee retention and promotion. Support your answer with examples from the textbook, outside resources, and / or personal / professional experience(s).

Compare and contrast the organizational culture of Kmart to the organizational culture of Wal-Mart. How has the organizational culture contributed to the success or failure of the organization? Provide examples to support your statement(s).

Examine two ways in which a retail organizational environment may affect employee retention and promotion. Support your answer with examples from the textbook, outside resources, and/or personal/professional experience(s)

MKT 310 Week 7 Discussion Merchandising Software Recent

MKT 310 Week 7 Discussion Merchandising Software Recent

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MKT 310 Week 7 Discussion Merchandising Software Recent

“Merchandising Software “Please respond to the following:

•Watch the following videos:

Modernizing Inventory Management

The Science of Shopping and Future of Retail: Devora Rogers at TEDxWakeForestU

Imagine that your grandparents want to retire and have given their general store to you so that it stays in the family. Currently, they are operating the store as they had when it first opened: without merchandising software. Examine the pros and cons of merchandising software.

Determine whether you are for or against incorporating merchandising software into your grandparents’ business. Support your position with one example of either the successful use or apparent misuse of such software

MKT 310 Week 8 Discussion Logistics Recent

MKT 310 Week 8 Discussion Logistics Recent

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MKT 310 Week 7 Discussion Merchandising Software Recent

“Merchandising Software “Please respond to the following:

•Watch the following videos:

Modernizing Inventory Management

The Science of Shopping and Future of Retail: Devora Rogers at TEDxWakeForestU

Imagine that your grandparents want to retire and have given their general store to you so that it stays in the family. Currently, they are operating the store as they had when it first opened: without merchandising software. Examine the pros and cons of merchandising software.

Determine whether you are for or against incorporating merchandising software into your grandparents’ business. Support your position with one example of either the successful use or apparent misuse of such software