Category Archives: MKT 438 (recent)

MKT 438 Week 5 Team Assignment Final Public Relations Campaign (Delta Airlines) recent

MKT 438 Week 5 Team Assignment Final Public Relations Campaign (Delta Airlines) recent

Resources: The Practice of Public Relations, textbook, University Library, Internet
Part I:  Write a 700- to 1,050-word paper that will include the following elements in your Public Relations Campaign:
An analysis of the relationship between the Public Relations Campaign and marketing within the integrated marketing communications program of the organization
A crisis management plan–Identify a potential crisis related to the public relations campaign and outline a plan to address the crisis. Include a proactive plan and a plan if it is necessary to react to a crisis.
An analysis of the impact of technology and globalization on the implementation of the plan.
A discussion of legal and ethical implications of the campaign.
Integrate Week 2 and Week 4 papers into your campaign proposal.
Part II:  Prepare a poster board presentation illustrating the strategy and tactics of your Public Relations Campaign.  Poster boards will be displayed in class and teams will talk with class associates and invited guests about their campaign.
Online students may use padlet.com, storyboard.com or movenote.com to prepare and present the presentation.
Format your paper consistent with APA guidelines.
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MKT 438 Week 5 Team Assignment Final Paper and Presentation

MKT 438 Week 5 Team Assignment Final Paper and Presentation

Resources: University Library, Internet Prepare 15 to 17 Microsoft® PowerPoint® slides with speaker notes illustrating the strategy and tactics of your PR Campaign.

Write a 3,750- to 4,500-word paper integrating revised versions of your previous Learning Team Assignments. Include the following elements in your PR Campaign:

• An executive summary

• An analysis of the relationship between the PR Campaign and marketing within the integrated marketing communications program of the organization

• An analysis of the impact of ethical considerations

• An analysis of the impact of technology considerations

• Globalization considerations

• A crisis management plan

• A budget: Based on the Virtual Organization previously selected, allocate the resources using the annual budget level as provided by faculty.

• Strategies to evaluate the effectiveness of the campaign

Format your paper and presentation consistent with APA guidelines.

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MKT 438 Week 4 Individual Assignment Public Relation Case Study ( McDonalds) (2 Papers) recent

MKT 438 Week 4 Individual Assignment Public Relation Case Study ( McDonalds) (2 Papers) recent

 

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MKT 438 Week 5 Individual Assignment Managing a Crisis Using PR Simulation Summary recent

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MKT 438 Week 5 Individual Assignment Managing a Crisis Using PR Simulation Summary recent

Resources: Managing a Crisis Using Public Relations simulation
Complete the simulation.
Write a 1,050- to 1,400-word summary answering the following questions:
What does proactive planning mean?
What feedback mechanism should public relations develop in this situation?
What is an ineffectual way of deploying this plan? Provide two examples of what not to do in this situation.
When is a proactive crisis management plan needed? And why?
When does public relations utilize reactive crisis management? What role does public relations play in reactive crisis management?
Format your summary consistent with APA guidelines.

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MKT 438 Week 3 Team Assignment Public Relations Campaign Strategy Paper

MKT 438 Week 3 Team Assignment Public Relations Campaign Strategy Paper

Resources: University Library, Internet Write a 1,250- to 2,000-word paper in which you recommend strategies to build media relations and generate publicity for the organization selected in Learning Team Meeting One. Address the following in your Strategy Paper:

• List objectives for the PR Campaign.

• Identify the organization’s publics.

• Identify the risks in the strategy.

• Write a media release and create a media distribution list for themedia release.

• Develop a tactical plan utilizing at least five of the following PR tools:

o Event planning
o Open house
o Press conference
o Community event
o Sponsorship
o Corporate recentsletter—internal or external
o Direct mail
o Internet or intranet
o Promotional items
o Promotions—sweepstakes
o Spokesperson

• Evaluate the business implications of your PR Campaign.

Format your paper consistent with APA guidelines.

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MKT 438 Week 3 Team Assignment Part II Public Relations Campaign Resources (Delta Airlines) recent

MKT 438 Week 3 Team Assignment Part II Public Relations Campaign Resources (Delta Airlines) recent

MKT 438 WEEK 3 Part II: Public Relations Campaign Resources: The Practice of Public Relations, textbook, University Library, Internet
Write a 700- to 1,050-word paper in which you recommend strategies to build media relations and generate publicity for the organization selected in Learning Team Meeting One. Address the following in your Strategy Paper:
List objectives for the Public Relations Campaign.
Identify the risks in the strategy and discuss what the Public Relations team can do to minimize them.
Write a media release and create a media distribution list for the media release.
Develop a tactical plan utilizing at least five of the following public relations tools and identify which tool(s) will be used to communicate to which publics and why. This section can be submitted as a chart within the paper.
Event planning
Open house
Press conference
Community event
Sponsorship
Corporate recentsletter–internal or external
Direct mail
Internet or intranet
Promotional items
Promotions–sweepstakes
Spokesperson
Format your paper consistent with APA guidelines.

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MKT 438 Week 3 Individual Assignment Organizational and Societal Functions of Public Relations Paper (2 Papers) recent

MKT 438 Week 3 Individual Assignment Organizational and Societal Functions of Public Relations Paper (2 Papers) recent

This Tutorial contains 2 Papers
MKT 438 WEEK 3 Organizational and Societal Functions of Public Relations Paper
Resources: The Practice of Public Relations textbook, University Library, Internet
Select an organization with which you are familiar, and identify an issue within that organization that would have both organizational (internal) and societal (external) implications.
Part I: Prepare a 7- to 10-slide PowerPoint presentation in which the following is addressed:
Explain the organizational and societal functions of PR.
Compare and contrast the organizational and societal implications in the issue you have chosen.
Use speaker notes section of PowerPoint slides to add discussion.
Part II: Write a 525- to 700-word paper that answers the following question:
For the organization and the issue you have chosen, explain how Public Relations should address both the organizational and societal audiences and what public relations tools can be used to do so.
Format your paper consistent with APA guidelines.

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MKT 438 Week 3 Individual Assignment Functions of Public Relation Paper

MKT 438 Week 3 Individual Assignment Functions of Public Relation Paper

Resources: University Library, Internet Select an organization with which you are familiar, and identify an issue within that organization that would have both organizational and societal implications. 

 

Write a 1,050- to 1,400-word paper in which you complete the following:

 

• Explain the organizational and societal functions of PR.

 

• Identify an issue within that organization that would have both organizational and societal implications.

 

• For that organization, explain how you would address both the organizational and societal audiences.

 

Format your paper consistent with APA guidelines.

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MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper

MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper

Resources: University Library, Internet, and the Virtual Organizations can be found on the student website at http://ecampus.phoenix.edu

Select a PR scenario from the following list:

An organization is planning to introduce a recent product or service in another country.

An organization wants to position itself as a leader in embracing diversity in the workplace.

An organization is experiencing security issues associated with operating on the Internet.

An organization is moving one of its manufacturing facilities to another country to maximize labor cost reductions.

An organization is re-evaluating its current PR policies and strategizing future PR campaigns. It is trying to utilize both good corporate citizenship goodwill) and crisis management (ill-will) PR approaches.

Select one of the Virtual Organizations that operates in your selected scenario. This organization will be the basis for your PR
Campaign.

Attain your instructor’s approval before starting this project.

Prepare a 1,050- to 1,750-word detailed outline of your campaign addressing the following:

• Identify the selected organization’s PR issues based on your selected scenario.

• Identify your target audience for the PR Campaign.

• Discuss ethical implications related to the PR issues.

• Develop a market research plan to support your PR Campaign strategy development.

• Analyze how the PR Campaign will affect the marketing function of the organization.

• Analyze the similarities and differences between proactive and reactive PR.

Format your paper consistent with APA guidelines.

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MKT 438 Week 2 Team Assignment Part I Public Relations Campaign (Delta Airlines) recent

MKT 438 Week 2 Team Assignment Part I Public Relations Campaign (Delta Airlines) recent

Part I: Public Relations Campaign MKT 438 WEEK 2
Resources: The Practice of Public Relations textbook, University Library, Internet.
Select a PR scenario from the following list:
An organization wants to position itself as a leader in embracing diversity in the workplace
An organization is experiencing security issues associated with operating on the Internet
An organization is moving one of its manufacturing facilities to another country to maximize labor cost reductions
An organization wants to create awareness of its efforts in sustainability, recycling and reusability.
Select an industry that operates in your selected scenario.
A home health care provider
A regional airline
A manufacturer or auto parts and components
A non-profit organization focused on youth and young adults
Select an actual company/organization in the chosen industry.  This company/organization will be the basis for your PR Campaign.  Attain your instructor’s approval before starting this project.
Prepare a 700- to 1,050-word detailed outline of your campaign addressing the following:
Identify the selected organization’s internal and external PR issues based on your selected scenario.
Identify the target publics for the PR Campaign and identify the interest each has in the scenario.
Develop a market research plan to support your PR Campaign strategy development.
Analyze how the PR Campaign will be integrated into the overall marketing strategies of the organization.
Format your paper consistent with APA guidelines.

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MKT 438 Week 2 Individual Assignment Public Relations Case Study (BP) (2 Papers) recent

MKT 438 Week 2 Individual Assignment Public Relations Case Study (BP) (2 Papers) recent

This Tutorial contains 2 Papers
MKT 438 WEEK 2 Public Relations Case Study
MKT 438 WEEK 2 Public Relations Case Study Resource: The Practice of Public Relations textbook, University Library, Internet
After reading the case study: BP’s Loose Lips Sink Credibility Ship (Chapter 1), please answer the following questions in a Word document.
How would you assess BP’s response to the Gulf of Mexico oil spill? (Answer should be 90 to 175 words in length)
How could BP have prevented the damage done by its CEO spokesperson? (Answer should be 90 to 175 words in length.
Had you been advising (CEO Anthony) Hayward, what would you have suggested he say in response to the questions he was asked? Provide at least 3 specific examples (Answer will need to be 260 to 350 words in length).
Format your answers consistent with APA guidelines.

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