Category Archives: MKT 441

MKT 441 Week 1 The Importance of Market Research (StarBucks, New Syllabus) recent

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MKT 441 Week 1 The Importance of Market Research (StarBucks, New Syllabus) recent

Select a Fortune 500 company in which you are interested.

Write a 700- to 1,050-word paper in which you describe the importance of marketing research to your selected company’s management team.
Address the following in your paper:

Define market research.

If your selected company uses marketing research, identify the different types of marketing research it uses and describe the importance of that research to the company using the provided template.

If your selected company does not currently use marketing research, describe the different types of marketing research that would be beneficial to the company.

Format your paper consistent with APA guidelines.

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MKT 441 Week 1 The Importance of Market Research (Walmart, New Syllabus) recent

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MKT 441 Week 1 The Importance of Market Research (Walmart, New Syllabus) recent

Select a Fortune 500 company in which you are interested.

Write a 700- to 1,050-word paper in which you describe the importance of marketing research to your selected company’s management team.
Address the following in your paper:

Define market research.

If your selected company uses marketing research, identify the different types of marketing research it uses and describe the importance of that research to the company using the provided template.

If your selected company does not currently use marketing research, describe the different types of marketing research that would be beneficial to the company.

Format your paper consistent with APA guidelines.

Click on the Assignment Files tab to submit your assignment.

 

 

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MKT 441 Week 2 Learning Team Market Research Implementation Plan Problem Identification and Project Outline

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MKT 441 Week 2 Learning Team Market Research Implementation Plan Problem Identification and Project Outline

Select an organization with which you are familiar. This organization will be the basis for your Market Research Implementation Plan. Be sure to obtain your instructor’s approval before beginning this project.
Select a scenario from the following list:

An organization is planning to introduce a recent product/service in another country

An organization is considering introducing a recent product/service

An organization is considering launching a recent business unit

An organization is considering pursuing a recent geographical market

An organization is considering adjusting the pricing of an existing product/service

An organization is considering enhancing an existing product/service to meet expanding customer needs

An organization wants to evaluate its perceived customer service

Prepare a 700 to1050 word detailed outline of your Market Research Implementation Plan in which you address the following:

Write an introduction describing your selected organization and scenario.

Based on your selected scenario, identify the detailed areas in which market research is needed (e.g., population, target market, per capita) and describe their importance to the organization in the selected scenario.

Develop an outline with headings and a brief paragraph for each of the sections you anticipate having in your final Market Research Implementation Plan (you may change these in future weeks if you decide to do so).

 

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MKT 441 Week 3 Instruments with Various Measurement Scales Worksheet recent (New Syllabus)

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MKT 441 Week 3 Instruments with Various Measurement Scales Worksheet recent

Complete the Instruments with Various Measurement Scales Worksheet.

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Instruments with Various Measurement Scales Worksheet


Describe in no more than 350 words a business situation of your choice where market research can influence decision making.
Create six questions for a questionnaire or interview using at least three of the following measurement scales:

Nominal

Ordinal

Interval

Ratio

Unidimensional

Multidimensional

Determine in 525 to 700 words the best sampling procedure.

 

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MKT 441 Week 3 Market Research Implementation Plan Research Design recent (New Syllabus)

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MKT 441 Week 3 Market Research Implementation Plan Research Design recent

Market Research Implementation Plan Research Design MKT 441 Week 3

Write a 525- to 700-word paper in which you examine the applicability of different marketing research tools to the scenario that you selected in your Week 2 Learning Team Assignment: Market Research Implementation Plan: Problem Identification and Project Outline.

Address the following in your paper:

Describe your business scenario.

Explain secondary market search considerations and apply them to the selected scenario.

Discuss the research design used in your project, such as qualitative, quantitative, or mixed.

Develop at least one data collection instrument to address your market research scenario.

 

 

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MKT 441 Week 4 Market Research Implementation Plan Final Plan recent (New Syllabus)

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MKT 441 Week 4 Market Research Implementation Plan Final Plan recent

Write a 525- to 700-word Market Research Implementation Plan based on the scenario you selected in your Week 2 Learning Team Assignment: Market Research Implementation Plan: Problem Identification and Project Outline.

Continue and revise the previous paper to address the following in your plan:

Describe your business scenario.

Explain secondary market research concerning and applied to the selected scenario.

Discuss the research design used in your project, such as qualitative, quantitative, or mixed.

Develop at least one data collection instrument to address your market research scenario.
Recommend sampling procedures for the implementation of the instruments.

Create figures and tables to demonstrate marketing information.

Develop a timeline for implementation

Create an Executive Summary to place at the beginning of the plan.

Format your paper consistent with APA guidelines.

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MKT 441 Week 4 Using Descriptive Statistics In Marketing (2 Papers) recent

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MKT 441 Week 4 Using Descriptive Statistics In Marketing (2 Papers) recent

MKT 441 Week 4 Using Descriptive Statistics In Marketing

Resources: The Market Research Toolbox, Ch. 11, The Market Research Toolbox, Ch. 14, and 15-minute Oil Change Data Set
Scenario: An oil change company is looking for ways to increase customer flow and revenue for the business. The company leaders have hired you to the company’s market research consultant.

Using raw data, determine two descriptive statistics regarding the oil change company that can be used to attract customers.

Write a 525- to 700-word paper in which you:

Explain the descriptive statistics determined and their direct use in attracting customers.

Analyze additional information needed to develop a better marketing strategy.

Assess how you would collect this additional information.

Format your paper consistent with APA guidelines.

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MKT 441 Week 5 Customer Flow and Revenue Presentation (Microsoft) recent

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MKT 441 Week 5 Customer Flow and Revenue Presentation (Microsoft) recent

Scenario: Select a Fortune 500 company of your choice, and look for ways to increase customer flow and revenue for the business. The company leaders have hired you to be the company’s market research consultant.

Prepare a 7- to 10-slide Microsoft® PowerPoint® presentation, with speaker notes.

Address the following in your presentation:

Provide four facts about the company using descriptive statistics.

Conduct market research to determine additional business opportunities.

Recommend two marketing strategies based upon the additional secondary research you conducted.

Format your presentation consistent with APA guidelines.

Click on the Assignment Files tab to submit your presentation.

 

 

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MKT 441 Week 5 Customer Flow and Revenue Presentation (Starbucks) recent

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MKT 441 Week 5 Customer Flow and Revenue Presentation (Starbucks) recent

Scenario: Select a Fortune 500 company of your choice, and look for ways to increase customer flow and revenue for the business. The company leaders have hired you to be the company’s market research consultant.

Prepare a 7- to 10-slide Microsoft® PowerPoint® presentation, with speaker notes.

Address the following in your presentation:

Provide four facts about the company using descriptive statistics.

Conduct market research to determine additional business opportunities.

Recommend two marketing strategies based upon the additional secondary research you conducted.

Format your presentation consistent with APA guidelines.

Click on the Assignment Files tab to submit your presentation.

 

 

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MKT 441 Week 5 Learning Team Marketing Strategies Proposal​

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Kudler Fine Foods is a gourmet grocery store that prides itself on customer service. As a growing enterprise in a competitive market, Kudler Fine Foods wants to create a marketing campaign to improve and maintain long-term customer loyalty. Prepare a 1050 to 1400 word proposal in which you recommend marketing strategies and tactics based on the market research collected for Kudler Fine Foods. Use the Virtual Organization link on the eCampus page to access additional company information on Kudler Fine Foods. Be sure to address the following in your proposal:

Analyze the market research data sets contained in the Kudler Fine Food’s Market Research Results located on the eCampus page
Convert the data sets into marketing information.Identify any trends that exist in the data for the most recent marketing surveys. Recommend marketing strategies based on the marketing information and identified trends. Present the data using descriptive statistics.

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