Category Archives: MKT 607

MKT 607 Week 1 Discussion 1 recent

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MKT 607 Week 1 Discussion 1 recent

 Product strategy, as part of the marketing mix, should be driven by consumer needs. Consumers make purchase decisions based on perceived benefits. Sometimes translating desired benefits to product design, features, and overall product strategy can be challenging for marketers. Discuss why this is the case, citing specific real-world examples of products that have been successful and products that have been unsuccessful.

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MKT 607 Week 1 Discussion 2 recent

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MKT 607 Week 1 Discussion 2 recent

 Explore the Marketplace Live simulation. 

Discuss any previous experience you have had with strategic planning. 

How will your experience help you in working with your team to build a successful marketing division? 

What challenges will you face? 

Provide specific examples of both strengths you can offer and challenges you may face in building your microcomputer division.

 

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MKT 607 Week 2 Discussion 1 recent

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MKT 607 Week 2 Discussion 1 recent

 Based on what you have learned about market research so far, how does what you will be doing in the simulation fit into the market research process? 

How will you approach market research and continuous improvement?
Consider the initial market research data you purchased, the test market in Quarter 3, and your ongoing use of research data.

 

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MKT 607 Week 2 Discussion 2 recent

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MKT 607 Week 2 Discussion 2 recent

 Should there be greater government regulation with respect to selling to vulnerable consumers? Be sure to support your discussion question responses with evidence from the readings or additional references.

 

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MKT 607 Week 2 Marketing Article Review recent

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MKT 607 Week 2 Marketing Article Review recent

 Select a marketing topic of your choice (examples include: Global Marketing, Services, Pricing)

Begin your research by using the Library or an electronic database search.

Find a scholarly/peer-reviewed journal article on article less than 5 calendar years old on a topic addressed in this course that is of interest to you, the student.

Create an article review of 750-1,000 words that addresses the following:

1. What is the thesis (main idea) of the article?

2. Why is (are) the author(s) writing about the topic?

3. What facts are presented?

4. How does it relate to the other readings (especially the text) on the topic?

5. Critique the article.

6. What are the conclusions and recommendations?

Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

Refer to “Typing Template for APA Papers” for an example of how to format your paper.

 

 

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MKT 607 Week 3 Discussion 1 recent

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MKT 607 Week 3 Discussion 1 recent

 A number of factors contribute to the pricing strategies for a product. Considering the workhorse segment in the simulation, what pricing strategy would be most effective considering both the market’s needs and the product life cycle? As the product moves through the life cycle, how should the pricing strategy changE

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MKT 607 Week 3 Discussion 2 recent

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MKT 607 Week 3 Discussion 2 recent

Explain the reason for positioning and repositioning products. Choose a product with which you are familiar, preferably one in your industry, and explain how it might be repositioned. Indicate its current position in the market, a desired position, and how you would manage the repositioning effort.

 

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MKT 607 Week 4 Digital Marketing Plan – Innovation Solutions recent

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MKT 607 Week 4 Digital Marketing Plan – Innovation Solutions recent

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MKT 607 Week 4 Digital Marketing Plan – Lopetech Computers Marketing Plan recent

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MKT 607 Week 4 Digital Marketing Plan – Lopetech Computers Marketing Plan recent

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MKT 607 Week 4 Discussion 1 recent

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MKT 607 Week 4 Discussion 1 recent

 How do customer relationships fit into a vision for a given product and the overall organization? How does an organization use this relationship to meet customer satisfaction through branding and advertising?

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