Category Archives: MKTG 320 (Devry)

MKTG 320 Week 6 DQ 2 Sampling Methodology

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The Internet is now a great way to conduct market research. However, is it possible to get an appropriate sample of potential respondents using an online survey? Do you think it is possible to conduct focus group surveys online? 

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MKTG 320 Week 6 DQ 1 Data Evaluation

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Let’s brainstorm together about the Vancouver Symphony Orchestra case. Let’s start with this…which information do you think is most relevant? What does that information tell you about what Vancouver Symphony Orchestra should do? What don’t you know from the information provided that you would like to know? 

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MKTG 320 Week 5 DQ 1 Attitude Measurement

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Visit SBI’s website, and take the VALS Survey: http://www.strategicbusinessinsights.com/vals/presurvey.shtml.

What scale measurements are being used? What might you use this type of research for? 

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MKTG 320 Week 4 DQ 2 Making Surveys Work

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Watch the following video – Gladwell Furniture: http://www.poptech.org/popcasts/malcolm_gladwell__poptech_2004

What does Mr.Gladwell tell us about data collection? How can we find out what people like? 

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