Category Archives: OMM 615

ASH OMM 615 Week 1 Assignment Concept of Branding Recent

ASH OMM 615 Week 1 Assignment Concept of Branding Recent

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OMM 615 Week 1 Assignment Concept of Branding Recent

ASH OMM 615 Week 1 Discussion 1 IMC and Marcom Recent

ASH OMM 615 Week 1 Discussion 1 IMC and Marcom Recent

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OMM 615 Week 1 Discussion 1 IMC and Marcom Recent

OMM 615 Week 1 Discussion 1 IMC and Marcom

 

What is marcom? How have the functions within marketing communications become more integrated? What does the Forbes writer, Judy Begehr, say about how content will impact the IMC? Why is this important? Incorporate concepts and examples from this week’s lecture in your post. Respond to at leasttwo of your classmates’ posts.

 

ASH OMM 615 Week 1 Discussion 2 Marketing Management Recent

ASH OMM 615 Week 1 Discussion 2 Marketing Management Recent

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OMM 615 Week 1 Discussion 2 Marketing Management Recent

OMM 615 Week 1 Discussion 2 Marketing Management

Where do the IMC communications tactics fit within the marketing management flow chart and why? Why is it necessary to create integration and consistency with current and potential customers?

ASH OMM 615 Week 2 Assignment IMC Tactics Recent

ASH OMM 615 Week 2 Assignment IMC Tactics Recent

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OMM 615 Week 2 Assignment IMC Tactics Recent

ASH OMM 615 Week 2 Discussion 1 Buyer Decision Process Recent

ASH OMM 615 Week 2 Discussion 1 Buyer Decision Process Recent

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OMM 615 Week 2 Discussion 1 Buyer Decision Process Recent

OMM 615 Week 2 Discussion 1 Buyer Decision Process

What are the steps a buyer passes through when making a buying decision? What other factors might influence a purchase? Think about something you recently purchased and discuss each buying decision step and other factors that influence your decision to buy. Incorporate concepts and examples from this week’s lecture in your post. Respond to at least two of your classmates’ posts.

 

ASH OMM 615 Week 2 Discussion 2 Market Opportunity Analysis Recent

ASH OMM 615 Week 2 Discussion 2 Market Opportunity Analysis Recent

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OMM 615 Week 2 Discussion 2 Market Opportunity Analysis Recent

OMM 615 Week 2 Discussion 2 Market Opportunity Analysis

What is the outcome of conducting a market opportunity analysis? Examine two components of the MOA and assess how each contributes to an effective IMC. Incorporate concepts and examples from this week’s lecture in your post. Respond to at least two of your classmates’ posts.

 

ASH OMM 615 Week 3 Assignment Media Buying Recent

ASH OMM 615 Week 3 Assignment Media Buying Recent

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OMM 615 Week 3 Assignment Media Buying Recent

 

 

ASH OMM 615 Week 3 Discussion 1 Recent

ASH OMM 615 Week 3 Discussion 1 Recent

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OMM 615 Week 3 Discussion 1 Recent

OMM 615 Week 3 Discussion 1

Look at the different types of advertising shown in Table 4.2 of the text. Select one product and determine how each type of advertising strategy would be used. Incorporate concepts and examples from this week’s lecture in your post. Respond to at least two of your classmates’ posts.

 

ASH OMM 615 Week 3 Discussion 2 Advertising Recent

ASH OMM 615 Week 3 Discussion 2 Advertising Recent

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OMM 615 Week 3 Discussion 2 Advertising Recent

OMM 615 Week 3 Discussion 2 Advertising

Select three advertisements from three different countries using traditional advertising venues and Internet advertising venues. Assess how culture and ethics influence understanding the ad from each country.

ASH OMM 615 Week 4 Assignment Consumer Promotions Recent

ASH OMM 615 Week 4 Assignment Consumer Promotions Recent

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OMM 615 Week 4 Assignment Consumer Promotions Recent