Category Archives: SRV 340

SRV 340 Week 1 Discussion 1 Services Marketing recent

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SRV 340 Week 1 Discussion 1 Services Marketing recent

Services Marketing. Discuss the importance of services marketing. How is services marketing unique from marketing a product or other tangible item? Additionally, discuss the impact of services marketing on industrialized nations and global competition, providing specific examples. Respond to at least two of your classmates’ postings.

 

 

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SRV 340 Week 1 Discussion 2 Consumer Behavior recent

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SRV 340 Week 1 Discussion 2 Consumer Behavior recent

 

Consumer Behavior. There are three stages of service consumption: Prepurchase, Service Encounter, and Postencounter. Discuss the marketing challenges for each of the three stages and give suggestions for solutions to overcoming the challenges. Respond to at least two of your classmates’ postings.

 

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SRV 340 Week 2 Assignment Seven Elements of Service Marketing recent

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SRV 340 Week 2 Assignment Seven Elements of Service Marketing recent

Seven Elements of Service Marketing. In a three- to five-page paper (not including title and reference pages), select a service organization to use as an illustration in discussing the seven elements of service marketing. Also, include a discussion of how these elements form a competitive advantage for a service organization. Use the course text and two additional scholarly sources from the Ashford Online Library to support your paper. Your paper must be formatted according to APA-style guidelines as outlined in the Ashford Writing Center.

The Week Two Paper:

Must be three to five double-spaced pages in length (excluding the title and reference pages)

Must include a title page with the following:

Title of paper

Student’s name

Course name and number

Instructor’s name

Date submitted

Must begin with an introductory paragraph that has a succinct thesis statement.

Must address the topic of the paper with critical thought.

Must end with a conclusion that reaffirms your thesis.

Must use at least two scholarly sources besides the text, including a minimum of one from the Ashford Online

Library.

Must document all sources in APA style, as outlined in the Ashford Writing Center

Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing

Center.

 

 

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SRV 340 Week 2 Discussion 1 Pricing Ethics recent

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SRV 340 Week 2 Discussion 1 Pricing Ethics recent

 

Pricing Ethics. Consider review question 8 from Chapter 6: why are ethical concerns and fairness perception important issues when designing service pricing schedules and revenue management strategies? What are potential consumer responses to service pricing schedules or policies perceived as unfair? Respond to at least two of your classmates’ postings.

 

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SRV 340 Week 2 Discussion 2 Citi’s Marketing Strategy recent

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SRV 340 Week 2 Discussion 2 Citi’s Marketing Strategy recent

 

Citi’s Marketing Strategy. Read the article and discuss how Citi has differentiated its marketing strategy from other large financial institutions. How has Citi made its recent approach a success? Respond to at least two of your classmates’ posts

 

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SRV 340 Week 3 Discussion 1 Managing Services Processes recent

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SRV 340 Week 3 Discussion 1 Managing Services Processes recent

 

Managing Services Processes. Service organizations tend to manage their processes by use of flowcharting and blueprinting. Discuss the differences and similarities of the flowchart and blueprint and determine which method you feel is the most effective and why. Respond to at least two of your classmates’ postings.

 

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SRV 340 Week 3 Discussion 2 Demand and Productive Capacity recent

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SRV 340 Week 3 Discussion 2 Demand and Productive Capacity recent

 

Demand and Productive Capacity. We know customers might expect or demand more than a service organization can deliver, yet the organization must keep the perception of the value of its services high in the minds of its customers. Discuss how an organization uses waiting lines and queuing systems in order to keep a balance between what the customer demands and what the organization can reasonably deliver. Respond to at least two of your classmates’ postings.

 

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SRV 340 Week 4 Discussion 1 Image, Positioning, Differentiation recent

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SRV 340 Week 4 Discussion 1 Image, Positioning, Differentiation recent

 

Image, Positioning, Differentiation. Since services are intangible, it is often difficult for a consumer to assess their quality. Services organizations, therefore, separate themselves from competitors by physical and environmental characteristics. After watching the two videos showing the Arcotel Velvet Hotel and the Grand Californian Hotel, identify at least two aspects of each design that set it apart from other hotels and demonstrate quality. What is unique about the servicescape of each hotel and how is each aspect effective or ineffective from the perspective of a customer? Respond to at least two of your classmates’ postings.

 

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SRV 340 Week 4 Discussion 2 Managing People recent

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SRV 340 Week 4 Discussion 2 Managing People recent

 

Managing People. Since a services organization does not sell a tangible product, the manner in which the service is delivered becomes critical to the value perception of the consumer. The person delivering the service is frequently called the “frontline employee” and experiences unique challenges. Because of these unique challenges, managing a frontline employee requires specific activities. Identify a minimum of three specific activities an organization can implement to manage its valuable frontline employee and determine the effectiveness of the activities. Respond to at least two of your classmates’ postings.

 

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SRV 340 Week 5 Discussion 1 Customer Loyalty Programs recent

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SRV 340 Week 5 Discussion 1 Customer Loyalty Programs recent

 

Customer Loyalty Programs. How much is a customer worth over a lifetime of buying? The text in Chapter 12 tells us the longer a customer purchases from a services organization, the more valuable the customer to the success of the organization. Is it any wonder organizations have designed customer loyalty programs to ensure the customer stays? Identify at least two types of customer loyalty programs and assess their effectiveness, including specific examples of each. Respond to at least two of your classmates’ postings.

 

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