MGT 448 Week 5 Learning Team Final Global Business Plan Paper and Presentation

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Prepare a 6,000- to 7,500-word paper integrating your previous Learning Team assignments to include the following new material:

·         Summarize your findings from previous Learning Team assignments.

·         Include the rationale for selecting your target country. Refer to your Learning Team Country Risk Analysis for highlights. 

·         Determine the marketing mix specific to your selected global product or service and explain your choice of marketing mix. Prepare a marketing plan that addresses product modification, pricing, promotional programs, distribution channels, and e-business in your chosen country. Include market indicators and trends for your product or service.

·         Prepare a financial overview for your global venture. Include a chart that represents the general budget for your global venture. Explain how your company deals with foreign exchange risk for your global operation.

·         Identify potential domestic and international sources of financing for your global venture. Include at least two possible financial institutions within your chosen region.

·         Describe the degree to which your organization operates as a centralized versus decentralized organization. Include a chain of command chart to illustrate how communications would reach senior management from the field when events necessitate changes in tactics or strategy.

·         What types of exit strategies would be most appropriate for your global venture? Some strategies to consider include divestiture of assets, handing over to a joint venture partner, diversification, shutting down operation, and contingencies for your global venture.

·         Based on your findings, make final recommendations about the feasibility of this global venture. Would you recommend proceeding with this global venture? Explain why or why not.

·         Prepare an accompanying PowerPoint presentation of at least 12-15 slides complete with speakers notes.

 

Format your paper consistent with APA guidelines.

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