Category Archives: MKT 440

Website Evaluation
Instructions:
Select three websites from different industries and different-sized
companies.
Write a one-page summary for each website that includes the following:
• Analyze the website’s performance in relation to standard
components of a digital marketing plan.
• Recommend potential changes to improve website performance
based upon your initial impression of the site.
• Assess how the website ranks by looking it up using a search engine
using various keywords.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your 3 one-page summaries in
one cohesive document.
Supporting Material: Website Evaluation Grading Guide

MKT 440 Week 2 SEO Analysis of a Favorite Website Recent

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MKT 440 Week 2 SEO Analysis of a Favorite Website Recent

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MKT 440 Week 2 SEO Analysis of a Favorite Website Recent

SEO Analysis of a Favorite Website
Instructions:
Select a small (not a national brand or company) website.
Step 1:
Create a 10- to 12-slide Microsoft® PowerPoint® presentation with
speaker’s notes and include the following:
• SEO audit.
• Analyzation of both on-site and off-site optimization of the website.
• Evaluation of the links found throughout the site.
• List at least 10 key words that the company has optimized the site
for.
• Provide a minimum of three suggestions to improve SEO
rankings.
Step 2:
Write a 350-word reflection on your presentation.
Format your paper and presentation consistent with APA guidelines.
Click the Assignment Files tab to submit your assignments.
Supporting Material: SEO Analysis of a Favorite Website Grading Guide

MKT 440 Week 2 Team Product Brainstorm Recent

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MKT 440 Week 2 Team Product Brainstorm Recent

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MKT 440 Week 2 Team Product Brainstorm Recent

Product Brainstorm
Instructions:
As a team, you will create a new product, and develop a digital
marketing plan for the course. Each team member will generate an
idea for a new product and will include a description of the industry,
competition (if any), as well as a description of the product. As a team,
you will narrow it down to one final product and submit for faculty
approval.
Write a two-page summary and include the team member’s name and
the product idea they created.
Determine which product you want to submit for approval and include
the original description along with the addition of the target market.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
Supporting Material: Product Brainstorm Grading Guide

MKT 440 Week 3 Orabrush Case Study Recent

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MKT 440 Week 3 Orabrush Case Study Recent

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MKT 440 Week 3 Orabrush Case Study Recent

Orabrush Case Study
Instructions:
Resource: Internet Marketing Essentials, Ch. 11
Read the Orabrush Case Study in Internet Marketing Essentials, Ch. 11
(page 233).
Write a 1,050- to 1,400-word paper and answer the following
questions:
1. Why were both Jeff and the former BYU student unable to create a
profitable AdWords campaign to sell the Orabrush?
2. Once Jeff had optimized the orabrush.com site and the YouTube
video messaging, what was Orabrush.com’s average value per visitor
(to the YouTube video, not the homepage)?
3. If you were Jeff and you decided to run Facebook ads for Orabrush,
would you send them to orabrush.com or to the YouTube video?
4. If online advertising and sales were profitable, why did Jeff still want
traditional retail distribution for the Orabrush?
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
Supporting Material: Orabrush Case Study Grading GuideInternet
Marketing Essentials, Ch. 11

MKT 440 Week 3 Team Marketing Plan Phase I Recent

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MKT 440 Week 3 Team Marketing Plan Phase I Recent

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MKT 440 Week 3 Team Marketing Plan Phase I Recent

Marketing Plan Phase I
Instructions:
Create an 8- to 10-slide Microsoft® PowerPoint® presentation with
speaker’s notes where you:
• Define a target market with segmentation criteria for the product that
your team selected in the Week 2 Learning Team assignment.
• Create a digital advertising strategy including two sample banner ads
and a mock landing page.
• Create three mock web ads with specifics of where they will be
placed along with budget for a 2-week advertising campaign.
Format your presentation consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
Supporting Material: Marketing Plan Phase I Grading Guide

MKT 440 Week 4 Common Bond Case Study Recent

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MKT 440 Week 4 Common Bond Case Study Recent

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MKT 440 Week 4 Common Bond Case Study Recent

Common Bond Case Study
Instructions:
Resource: Common Bond Email Marketing Case Study
Write a 1,050- to 1,400-word analysis of the Common Bond Email
marketing case study.
• Describe the benefits of creating an email creation strategy and
process, and why it is important for Common Bond?
• Describe any risks of creating a three-month forward-looking email
calendar.
• With relatively high open and click–through rates to date, how should
the team measure success of the new strategy and process? How will
they know if the effort of planning is making an impact?
• What can you do to improve the strategy or process?
• Should Common Bond consider an entirely new thread of emails for
customers of new products that they launch?
• As Common Bond grows, should email remain an important avenue
for communicating with target customers? How should the strategy
evolve over time?
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
Supporting Material: Common Bond Case Study Grading Guide

MKT 440 Week 5 Final Digital Marketing Plan Recent

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MKT 440 Week 5 Final Digital Marketing Plan Recent

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Final Digital Marketing Plan
Instructions:
Combine Digital Marketing Plan Phase 1 and 2 to complete your digital
marketing plan.
Create a 20- to 22-slide Microsoft® PowerPoint® presentation with
speaker’s notes to complete your digital marketing plan. The
presentation will need to include:
• Phase I and Phase II
• A public relations plan to manage online conversations (both
negative and positive) that incorporates best practices.
• The design elements that will be used in the mobile advertising
strategy as well as a specific mobile advertising plan.
Cite a minimum of three references.
Format your presentation consistent with APA guidelines. You can use
charts, graphs, and graphics to communicate your plan.
Click the Assignment Files tab to submit your assignment.
Supporting Material: Final Digital Marketing Plan Grading Guide

MKT 440 Week 5 Monitoring Online Conversations Recent

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MKT 440 Week 5 Monitoring Online Conversations Recent

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MKT 440 Week 5 Monitoring Online Conversations Recent

Monitoring Online Conversations
Instructions:
Select a major company of your choice.
Write a 1,200- to 1,400-word paper that addresses the following:
• Define Online Reputation Management (ORM) and Search Engine
Results Page (SERP).
• Using specific examples, describe how your chosen company is
managing ORM well.
• Using Google Alerts, select 10 alerts that you would set up for your
company and explain why you chose them.
• As a reputation manager, PR person, or CEO, would you want to
review these frequently? Why or why not?
• Using the keywords chosen in your Google Alerts, research each of
the keyword SERPs using Google and Bing.
• Analyze the SERPs and explain the results: Is content negative?
Positive? Neutral? Why do you think this is? Is the content created by
the company itself or by outside customers, vendors, or partners?
What differences in results appear between Bing and Google?
Recommend improvements that can be made to ORM for your chosen
company?
Format your paper consistent with APA guidelines. You can use
screenshots, tables, graphics, and diagrams to answer the questions.
Click the Assignment Files tab to submit your assignment.
Supporting Material: Monitoring Online Conversations Grading Guide