MKT 443 Week 5 Newsjack Case Analysis Recent
MKT 443 Week 5 Newsjack Case Analysis
Resource: Page 385 of Ch. 22 in The New Rules of Marketing and PR.
Identify a newsjacking opportunity for an existing product or service, or research a successful newsjacking example.
Complete the following in 350 to 525 words:
§ Summarize the relevant news item.
§ Assess the organization’s connection to the news.
§ Determine how the organization responded or describe an appropriate response to the proposed newsjacking opportunity.
§ Analyze why this content is relevant to the chosen organization’s target persona.
§ Referencing the curve on page 385 of Ch. 22 in The New Rules of Marketing and PR, determine the stage at which the organization responded (or should have responded).
§ Analyze the results.
Format your assignment consistent with APA guidelines.
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